7/27/2023 1 Comment Atlanta braves tomahawk chopThe team’s screaming-brave logo is long gone. The Braves have quietly distanced themselves from some of their traditional Native American origins. Both Washington’s football team and Cleveland’s baseball team have consigned their former names to the history books, and both those teams boast fan bases at least as engaged as Atlanta’s. Countless high schools and colleges across the country have eliminated their Native American mascots and team names. Regardless of current sentiment in Atlanta and the commissioner’s office, it’s clear that time appears to be on the side of change. (Reuters / Elijah Nouvelage) Changing the Braves name: A mammoth, multiyear challenge The Braves' use of Native American imagery - and especially the caricatured tomahawk chop chant - are under fire as they share the national stage in the World Series. Should the franchise decide to move away from the name it’s held for more than a century, should it abandon the chant that has accompanied rallies since 1991, the road will be long, controversial, filled with rancor - but ultimately, according to branding experts, manageable and feasible. In that market, we’re taking into account the Native American community.” “For me, that’s kind of the end of the story. “The Native American community in that region is wholly supportive of the Braves program, including the chop,” Manfred said on Tuesday. The Braves have made no public indication that a Cleveland Guardians-style rebrand is on the horizon. MLB commissioner Rob Manfred made it clear earlier this week that baseball, as an entity, doesn’t consider the Braves name and the chop a priority for change. The Braves will also remain the Braves at least through the end of the World Series. Atlanta won’t be getting rid of the chop this weekend well over a dozen choreographed and impromptu chops broke out over the course of Game 3 Friday night.
1 Comment
4/29/2024 12:38:11 am
or an employer aiming to strengthen your company's brand image, we've got you covered.
Reply
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |